LOGO DESIGN
NineEarth for Better Life
DATE
Dec 2025
ROLE
Creative direction, brand audit, logo conceptualisation, cohesive logo suite creation, logo guideline
NineEarth provides coaching and consultancy services that combine Chinese metaphysics and business and leadership experience to help individuals and organisations achieve their full potential.
Through an in-depth brand audit, we identified the essence of the brand, including its personality, values, and target audience. The new logo is simple, distinctive, and aligns with the brand narratives.
Testimonial
As my business evolved, I realized my logo no longer reflected who I had become; it felt heavy and overly digital. Meeting Charlotte changed how I see design. She helped me understand that a logo isn’t just an image, but an expression of purpose and personality.
Her thoughtful, disciplined approach challenged my assumptions and clarified what truly differentiates my brand. The result is a logo that feels light, intentional, and deeply aligned with my mission. Charlotte is a designer who listens with intent and designs with purpose. It has been a wonderful experience working with her.
- Stacy Seah, Founder and Director, NineEarth for Better Life